Rich appointments and good design make the cockpit of the 5-series a civilized space. It's a noticeable upgrade compared with the somewhat drab cabin of its predecessor. It's also spacious for rear-seat passengers and features an impressive amount of technology.
Have all the luxury, power, technology, and space that’s usable day-to-day while adding that special BMW flavor of driver engagement. There are bigger cars, more powerful cars, more expensive cars, but anything beyond what a new 5 Series can offer starts getting into the realms of lifestyle statement, as opposed to stylish transport.